In this age of the restless customer – not merely digital-centric but also “adventurous, experimental, and downright fickle” – I notice three crucial cloud-shaping trends:
1 The shadow IT underground
Business units everywhere buy cloud services without IT department approval in a mass decentralization of IT “authority.”
Why? Because these cloud services help business units stay competitive, responsive, and innovative at a time when 40% of consumers have expressed “a high willingness and ability to shift spend,” and another 25% are leaning that way .